The world wide web has changed our day to day living, and real estate is not immune to these changes. Searching for homes can be done from your living room and at a much faster rate than in previous years. Before the introduction of MLS.ca, home buyers relied heavily on paper advertisements to search for homes. The internet has created a much fiercer market, with thousands of websites to advertise listings, offers being sent at neck-breaking speed leaving some buyers in the dust.
Launched in 1996, MLS.ca is now ranked 119th as the most viewed website by Canadians receiving millions of hits per day. Realtors advertise listings on their own websites, Craiglist, Kijiji, and many other popularly searched sites. It is imperative that in today’s real estate market sellers stay ahead of the curve and utilize the most cutting edge search opportunities. Buyers will look at hundreds of homes online before visiting them. Many Realtors are far behind this trend and still advertising in newspapers and doing open houses to get their clients homes sold. What the sellers don’t know is that newspapers is one of the least successful advertising tools out there. Only 47% of homebuyers used newspapers and open houses to view homes, while 87% of buyers used the internet. As well, newspapers ads are limited in the quality of photos provided, the number of words used to advertise and time lag to get the advertisement out there. Online, buyers can have virtual tours of homes, much more detailed listings and instant access to advertisements without having to wait for the newspaper to be delivered. Newspapers can also be expensive, while internet advertisements are free or very cheap. Online searching is just much more practical and cost effective that then old style of searching for homes. The Paul Rushforth Team understands this trend and is ahead of the curve. Your home will be given the best marketing techniques and allow buyers to easily access the detailed listing to get your home sold fast and for top dollar!